Remembering Giraffes, the newest title in the Remembering Wildlife publishing series, has launched with a clear delivery model: donated images from leading wildlife photographers, sold to the public, with proceeds channelled directly into conservation projects protecting the world’s tallest mammal.
The series has a measurable record behind it. Since Remembering Elephants was published in 2016, more than 62,000 books have been sold worldwide. All profits go to conservation, with more than £1.28 million donated across 86 projects in 36 countries. Remembering Giraffes is priced at £55 and can be ordered at www.rememberingwildlife.com. The series also aims to raise awareness alongside funds, and its supporters include Pierce Brosnan, Michelle Pfeiffer, Ricky Gervais and Russell Crowe.
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The book arrives as the operational picture for giraffe conservation shows signs of improvement. The Giraffe Conservation Foundation (GCF) stated in a report released last year that three of the four giraffe species, the Northern, Reticulated and Southern, are estimated to have increased since 2020, while the fourth, the Masai, was stable. The downward trend in the giraffe population appears to have ended.
Stephanie Fennessy, the GCF’s executive director, who wrote a foreword to the new book, said when the State of Giraffe 2025 report was published: “We are thrilled to share these updated numbers. Not only are our conservation efforts paying off, but with the support of our partners, we are getting better at monitoring and protecting these iconic creatures.”
That account of what is working sits alongside a frank assessment of what remains difficult. Margot Raggett, founder and producer of Remembering Wildlife, said people love giraffes but many do not realise they are in trouble. “Most people assume giraffes are thriving but, in fact, populations have fallen by up to 40% since 1985,” she said.
Raggett described how the animal’s visibility shapes perceptions of its safety. “In certain protected areas they have become a taken-for-granted presence to travellers on safari, their silhouettes woven into our idea of the African landscape. Yet elsewhere, smaller and more isolated populations remain fragile and easily forgotten.”
The pressures she identified are largely structural and physical. “Habitat loss, fragmentation, agriculture, fences, roads and human settlement increasingly divide ancient migratory routes and isolate populations into small pockets of habitat,” she said. In some regions, giraffes are still hunted for bushmeat, while elsewhere, conflict and political instability make meaningful conservation extraordinarily difficult.
Remembering Giraffes joins a series that has previously documented threatened animals including rhinos, elephants and African wild dogs. The format is consistent: photographers contribute images, the volume is sold to the public, and the profits are distributed to conservation projects. The giraffe edition follows the same model, with the funds raised intended to support work addressing the pressures Raggett outlined.
Taken together, the new title and the GCF’s updated numbers frame the current state of play for the species. On one side is a documented decline of up to 40% since 1985, driven by habitat fragmentation, hunting and instability in some regions. On the other is evidence from the State of Giraffe 2025 report that three species are increasing and that monitoring and protection efforts, supported by partners, are improving. The book’s role is to fund the next phase of that work, extending a fundraising effort that has already delivered more than £1.28 million to projects across 36 countries.